I like the approach this video took with showing how over a short period of time ALS took over the man's life and changed it forever.
This PSA was just random facts about ALS and how it effects people. I saw facts on there that I did not see in my research. This approach gives the audience a lot to think about which is the effect I want my PSA to have on people.
After seeing these PSA's i think the approach I will take is very similar to the first PSA I watched. It follows a person and shows the effect of ALS as it progresses overtime. I also would like to incorporate facts about ALS on the screen before showing the person with ALS. It will flash back and forth between the person and the facts. I want to emphasis the impact this disease has on the person effected as well as the family.
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